I think what actually works best is local-level individual targeting of key leadership nodes.
“When I was 5, some financial things happened, and I moved seven times in a year. We moved from apartment to apartment, sometimes living with friends. My mom would always say, 'Don't get comfortable, because we may not be here long.'”
“I can't go back and label myself as an outcast because I was a pretty well-adjusted kid, but I can certainly relate to the feeling of being an outsider.”