I think what actually works best is local-level individual targeting of key leadership nodes.
“When I got a telly we had no aerial, but I discovered that if I or one of the children stood by it you could get a picture. So I had to make a statue that could stand by the telly.”
“In 2010, we have to focus on electing a new Congress and in 2012 we have to focus on electing a new president.”