The grounding in natural sciences which I obtained in the course of my medical studies, including preliminary examinations in botany, zoology, physics, and chemistry, was to become decisive in determining the trend of my literary work.
In a series, you really need to stay open-minded. It's not like a play or a film, where you can create and fully commit to your character's back-story.
McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.