For many years I was engaged in journalism, writing articles and chronicles for the daily press without ever joining the staff of any newspaper.
You're surprised by something, but you don't really know what surprised you; you recognize someone, but you don't really know what cues cause you to recognize that person.
There is only one situation I can think of in which men and women make an effort to read better than they usually do. It is when they are in love and reading a love letter.

