I became friends with a lot of chefs. I was a judge on 'Top Chef' last year. It was a dream come true.
One thing on psychology, which we've always known, is that every investor says they're long-term - and they are until the market takes a hit.
I have a big family and had to move them all from the coast of Oregon to New York three times for the workshops and for the actual production itself, which had about a four month development rehearsal schedule.

