We are just fans of music, we are not fans of a specific kind of music. We just happen to be a rock band. Until we explain ourselves, sometimes people don't understand why we limit ourselves to just being a rock band. It's because that is what we like doing.
Exceptions are not always the proof of the old rule; they can also be the harbinger of a new one.
I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

