The only thing that's been a worse flop than the organization of non-violence has been the organization of violence.
This new one was held for a couple months, so I guess it was better, but when we go into thinking our next record tragedy, it traditionally will probably change the distribution again and it will get held up again.
In a very basic way, a prominent landmark such as Mt. Holyoke tells you where you are. They let you know that you're not the first person in a place.