And the main thing was that I wanted to live in south Florida. That's why I left the Cowboys; to live in south Florida.
I use something that is a real staple in the directing world. It's called a dance floor. You lay it down so that it's so smooth you can roll around, and you can put furniture on top of it. It's seamless and you don't see it.
People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

