I like to write a joke without any fat on it.The shorter the better. I cater for people with ADD, basically.
While all the other kids were out playing ball and stuff, I used to stay in my room and imagine that there was a camera in the wall. And I used to really believe that I was putting on a television show and that it was going out to somewhere in the world.
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.

