I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm.
“If kids like a picture book, they're going to read it at least 50 times. Read anything that often, and even minor imperfections start to feel like gravel in the bed.”
“Yes, hell exists. It is not a fairy tale. One indeed burns there. This hell is not at the end of life. It is here. At the beginning. Hell is what the infant must experience before he gets to us.”