I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm.
If the heart stops for more than two minutes, you have massive brain death. There are only two minutes between our conscious world and zero. That's how fragile our consciousness is.
You know there's nothing a Hill Democrat would rather do than criticize another Democrat. It is their favorite activity. Then they can read about how honorable they are in an Op-Ed piece, how bipartisan.