It's not enough to tell people to be creative; they need to know how, and what to create.
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“I decide immediately if I like a person and if I do, then I'm myself, and if I don't, then I give nothing.”
“Even such an obvious idea as to observe an animal with vertigo or to rotate an animal did not occur to him, in spite of the fact that he conducted numerous vertigo experiments with human subjects and made frequent use of animal experiments.”