If the rules of creativity are the norm for a company, creative people will be the norm.
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“What the people want is very simple - they want an America as good as its promise.”
“When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.”