I feel if some kid has sat down and felt I'm important enough to write two pages of words to and take up a lot of his valuable time, then he deserves a few words back, or even a phone call as I have done on a few occasions.
“The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.”
“The biggest challenge was that we had to shoot so quickly and with such a limited budget.”