For me, naming bands was the forerunner to really writing lyrics, because I work off titles.
When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
As an undergraduate, I had an opportunity to go on a number of archeological digs. So I had experience excavating, digging up remains of ancient Indian villages in the Midwest and in the Southwest.

