I see my music as Emotional Therapeutic Pop music that bleeds into loads of different genres.
High energy creates more energy, more energy, more energy. It kicks off synapses, I guess. It opens up your brain and you think of one thing after another thing, after another. You can really open yourself up comedically, which is fun.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

