My identity is linked to my grandmother, who's pure Filipino, as pure as you can probably get. And that shaped my imagination. So that's how I identify.
It's a good time to be in the content business though, the branded content business.
If he is a ghost, then it's very disappointing for me, because he is banished in the story, and that could mean that he won't be coming back, and that would be terrible, wouldn't it?