One minute you're a developing athlete trying to get to the top, then the next minute you do well and win a medal somewhere, and then it's all foisted on you. You never know when it's going to happen. You don't think about the media side of things when you're a young athlete trying to do well.
I've become fascinated by the idea that it's really achievable to make two or three small improvements in a week and by the end of the year, it's 150 improvements.
A book is simply the container of an idea like a bottle; what is inside the book is what matters.