I absolutely adore Alessandra Rich, I think her dresses are stunning and she really knows how to cut and dress the female shape. Her stuff is really beautiful, stylish and a little bit quirky. I love it all!
Also, from a technical point of view, as you're standing in front of a microphone all day, it's quite a good idea that I should play a laid back sort of character because if he was too frenetic, I'd be exhausted by lunch!