Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
 |
Nationality: American Type: Businessman |
“Sadly, we do a much better job of making people feel guilty than we do of delivering them from the guilt we create. We need to confess this and change our ways.”