Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
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Nationality: American Type: Businessman |
“Make no mistake, tax cheaters cheat us all, and the IRS should enforce our laws to the letter.”
“Furniture manufacturing in plastics requires very costly machinery, which the Danish market is not big enough to justify. Or so they say. But show me a plastics manufacturer who dares to take on the experiment.”