Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
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Nationality: American Type: Businessman |
“The key to any successful plan is buy-in from the public, and what this process has demonstrated is the importance of including citizens in formulating a consensus plan that preserves our beautiful refuge.”