In many ways, history is marked as 'before' and 'after' Rosa Parks. She sat down in order that we all might stand up, and the walls of segregation came down.
User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.
Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that.

