Normally when I work with bands I'm trying to refine and improve what's already there.
I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.
Female performers have been doing this for years - pushing the envelope about sexuality - and the minute a man does it, everybody freaks out.