Most bands have a sound that they're already identified with, so for the producer it becomes a process of helping them find their muse in the studio to make a record that will not only satisfy them artistically, but will also do something in the marketplace.
“I wrote several articles criticizing psychoanalysis, but the analysts weren't listening to my objections. So I finally quit after practicing it for six years.”
“There's a way in which these guys all think absolutely media, day and night. Access is what it's all about, so they spin 24 hours a day and that's a problem.”