Most bands have a sound that they're already identified with, so for the producer it becomes a process of helping them find their muse in the studio to make a record that will not only satisfy them artistically, but will also do something in the marketplace.
“When I was in middle school, some of my so-called friends found a catalogue ad I did for Superman pajamas. They made as many copies as they could and pasted them up all over school.”
“I had a vocal coach. It's a sad thing, but I had to hire someone so that I could get my Australian accent back.”