Most bands have a sound that they're already identified with, so for the producer it becomes a process of helping them find their muse in the studio to make a record that will not only satisfy them artistically, but will also do something in the marketplace.
“However painful it may be for me to accept this conclusion, I am obliged to state it: for the black man there is only one destiny. And it is white.”
“I wrote a novel for my degree, and I'm very happy I didn't submit that to a publisher. I sympathize with my professors who had to read it.”