Most bands have a sound that they're already identified with, so for the producer it becomes a process of helping them find their muse in the studio to make a record that will not only satisfy them artistically, but will also do something in the marketplace.
“When I was a kid a growing up in Ontario, Canada, Lake Erie was so polluted, I never thought it would ever, EVER be turned around where they could start cleaning it out in my lifetime!”
“I studied voice for three months to get rid of my English accent. I changed my hair to blonde. I knew I could be sexy if I had to.”