Some people will go to the opening of an envelope. They live their lives in the public eye and get off on it, they need it. They need that kind of adoration. If their name isn't in the tabloids once a week they feel like a failure.
I'd known that the visit would be highly scripted and that genuine interactions with citizens wouldn't be possible, since it's illegal for them to speak with foreigners. Still, I'd thought I'd had a unique look at North Korea, only to discover I was wrong.