Some people will go to the opening of an envelope. They live their lives in the public eye and get off on it, they need it. They need that kind of adoration. If their name isn't in the tabloids once a week they feel like a failure.
There's no subtext in Harry Potter really; it's all magic, anything can happen. Why do I say this? Because it's a magic spell. It's quite nice in a way. There is a real freedom to it.