Sometimes when I pick up a book off the shelf, when I'm buying a new book to read, I'll look at all of them and they all have the exact same words inside, but I'll think that one is meant to go home with me. I'll never pick the first thing off the shelf, I'll always go one behind.
In the arts the way in which an idea is rendered, and the manner in which it is expressed, is much more important than the idea itself.