I think that the two of them have been doing this for a really long time and it is more like sport. Yes, they would love to find a lasting relationship, but it's not likely to happen the way they are going about it.
Also, it was a cultural moment that wasn't being represented in terms of women who were successful and had choices they didn't have before. They needed a show that they can watch that they felt like represented them.
I'm very pro presenting the best music I can to the widest audience possible.