A lot of the reasons why something is a favorite thing are all things you don't necessarily see, the place, the people, the time, where you are, what it meant to you at the time.
Life... It tends to respond to our outlook, to shape itself to meet our expectations.
I actually think some of the rappers can help our image, because the thing I'm concerned about is the NBA's image. I always want our image to be on the rise, and if the rappers can help young players get business-minded, then I'm all for it.