Just because an individual in his 30s hasn't found true love and, yes, there are opportunities to date but it also forces you to be more particular. In so many ways, you become more adamant about finding that right person and not allowing yourself to open up to just anybody.
Today, a skilled manager makes more than the owner. And owners fight each other to get the skilled managers.
I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm.

