I think Michigan keeps you sane and on an even keel through the ups and downs. In Michigan, I do fireworks, shovel snow and live life.
So I had the opportunity to do what the kids in the Hershey program do, except that the Hershey program lets them do it on such a larger scale, with the regional and national competitions.
Appreciate the power of rumor, often malicious, no matter how preposterous, within the local populations you are seeking to help.