One of the things I have tried to do with this book and with all of them really is avoid that simple, easy, reductionist view of motivation and to show we do things for a complex net of reasons, a real braid of reasons.
As Jeopardy devotees know, if you're trying to win on the show, the buzzer is all. On any given night, nearly all the contestants know nearly all the answers, so it's just a matter of who masters buzzer rhythm the best.