I think we are living in selfish times. I'm the first one to say that I'm the most selfish. We live in the so-called 'first world,' and we may be first in a lot of things like technology, but we are behind in empathy.
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

