A lot of late nights in the gym, a lot of early mornings, especially when your friends are going out, you're going to the gym, those are the sacrifices that you have to make if you want to be an NBA basketball player.
'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
Stuff that's hidden and murky and ambiguous is scary because you don't know what it does.

