Alabama - they were the masters of that. They could come out with 'Mountain Music' or 'Tennessee River' and then turn around and come out with 'Feels So Right.' Go out and have fun and be those guys that like to party, then turn around and make every woman in America want Randy Owen.
The question is not only what is grown but what it's used for. There's not going to be a mass transformation of dietary habits in rich countries-on the contrary, the first thing people do when they become more prosperous is to buy more meat.