One way of watering down the effects of violence is to approach it in a more lighthearted way. I don't mean to say that you laugh when somebody has their arm sawn off, but you can diffuse fear with humour.
I believe it is an important project, it makes the cost of doing business lower and they will make us more competitive at the same time, it will also provide some satisfaction to the people who demand services for them of the quality they want and also quickly.