Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
“I don't think you're going to be seeing the U.S. employing large army divisions to deal with small terrorist groups again. I don't think they're going to be occupying foreign nations in order to dry up terrorist groups within them. I think that lesson has been learned.”
“People come into public life for different reasons. None of us are ego-challenged, I think, or we probably wouldn't be doing what we're doing, so if anyone tells you that they don't like the sound of the applause and the ego gratification, I don't think they're being straight with you.”