Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
“John the Baptist, who we are told was related by blood to Jesus, was preaching the impending judgement of God, urging repentance and moral reform, and baptizing in the Jordan River those who responded.”
“I do not want to have the feeling of writing 'for eternity,' so to speak.”