Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
“There's nothing nicer than coming back to your village, where people like my mum's friends take the mick out of me. I prefer that to the craziness of Hollywood.”
“The prevalence of suicide, without doubt, is a test of height in civilization; it means that the population is winding up its nervous and intellectual system to the utmost point of tension and that sometimes it snaps.”