Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
“My life has flourished in so many ways both personally and professionally that I can't ask for a better life.”
“I loved to read when I was a kid, and as soon as I realized that an actual person got to make up the books I loved so much, I decided that that was the job for me.”