Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
Kevin, as the whole cast is, just wonderful people and great people, and people who are attracted to this kind of material and accepting the idea of going to Newfoundland and knowing the kind of lack of amenities.
If I needed to record, I'd head to the coast or Nashville, one or the other.

