Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
“It is extremely difficult to get movies that cost more than $40 million to be made these days.”
“I was working on the farm to get in shape, about a mile away from my parents. You know, I did everything as a kid to stay in shape - jogging, work on the farm, driving the tractor. I'll never forget.”