Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
“For the most part, that message hasn't changed a lot over the years - love is still love, and heartbreak is still heartbreak.”
“Simply cutting the taxes for America's wealthiest families is clearly not creating the needed new jobs, and that strategy is unlikely to succeed in the future.”