Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
“I've never personally criticized anyone else's music, but I know that the public's real problem is not the music I make but the perception that I play simple music for money only and for the notoriety and to increase my popularity.”
“I find that it's nice to work with somebody and spin off on someone else's feelings. You get a little jaded by yourself.”