Create a website that expresses something about who you are that won't fit into the template available to you on a social networking site.
Any work that's worth doing has its challenges as well as its opportunities. That's true if you're running a business, it's true if you're trying to help on a campaign.
If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way.

