Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
“I think a balanced team of men and women makes better decisions. That's one of the reasons why I was prepared to run for deputy leader.”
“Hope is a feeling that life and work have meaning. You either have it or you don't, regardless of the state of the world that surrounds you.”