Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
“Just as radical heirs apparent are said to lay aside all inconvenient revolutionary opinions when they come to the throne, it was believed that Mr. Mill in Parliament would be an entirely different person from Mr. Mill in his study.”
“It has been a top priority of Congress to reduce the drug costs of all seniors.”