Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
“I'm here to tell you the coffee was hot, the orange juice was cold, New York's still there and Reagan National is back.”
“I love the first two X-Men movies because I thought that Bryan Singer did such a great job. He elevated that whole genre. He's a very talented director.”