Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
“It is so pleasant to come across people more stupid than ourselves. We love them at once for being so.”
“I shall argue that strong men, conversely, know when to compromise and that all principles can be compromised to serve a greater principle.”