Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
“Once you're in charge of your job, your house, your children, getting the food on the table, doing all of this, all of the time, it'd be nice for someone else to be in charge for a bit maybe.”
“The power of sound to put an audience in a certain psychological state is vastly undervalued. And the more you know about music and harmony, the more you can do with that.”