Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
“Some people have such a talent for making the best of a bad situation that they go around creating bad situations so they can make the best of them.”
“France, and the whole of Europe have a great culture and an amazing history. Most important thing though is that people there know how to live! In America they've forgotten all about it. I'm afraid that the American culture is a disaster.”