Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
“If a composer has a nice wife and some nice children, how can he let the children starve on his dissonances?”
“I've never been opposed to nudity. I've been opposed to nudity for box-office draw.”