Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
“My grandfather on one side was trained as a cabinetmaker but eventually worked as a coachbuilder and then built cars. I inherited from him a love of cars, but with no technical ability whatsoever, sadly!”
“No one who set out to design a form of communication would ever end up with anything like English, Mandarin, or any of the more than six thousand languages spoken today.”