Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
“Nobody's favorite movie is some dark, dysfunctional slasher story. Everybody's favorite song is a sentimental song. So why all of a sudden is it bad to be sentimental in books?”
“I have been both praised and criticized. The criticism stung, but the praise sometimes bothered me even more. To have received such praise and honors has always been puzzling to me.”