'Mad Men' is a hard act to follow. Unless you're called Elisabeth Moss, stuff like this only comes along once in your career.
In all life one should comfort the afflicted, but verily, also, one should afflict the comfortable, and especially when they are comfortably, contentedly, even happily wrong.
The second advantage claimed for naturalism is that it is equivalent to rationality, because it assumes a model of reality in which all events are in principle accessible to scientific investigation.