I am not a religious person, but I am spiritual. But I don't believe in things like guilt.
Think about the way most companies currently hire. You post a job and then get blind resumes in response. This should be a social experience.
When I am seriously composing, sometimes a phrase will come into my head, a catch phrase. When I was writing pop songs for a few years, as a career, separate from my folksinging career, I used to write songs for pop singers.