Here's what the right-wing has in, there's no shortage of the natural resources of ignorance, apathy, hate, fear. As long as those things are in the collective conscious and unconscious, the Republicans will have some votes.
All across Africa, the Pacific and the Americas, we find cultures that didn't know about mouth kissing until their first contact with European explorers. And the attraction was not always immediately apparent. Most considered the act of exchanging saliva revolting.