If you feel you have the right key, you try to make some phrase or sound that will fit.
“I could have started a for-profit, venture-backed business that has a good spirit, and I think there are many of them - Google for instance. Maybe I could reach a billion people. That is high impact, but what happens in 50 years?”
“I was raised by the Christian Brothers, who believe in that, fortunately. They were, to me, the most rebellious arm of the Catholic Church - and one of the most liberal and forward thinking.”