The battle was first waged over the right of the Negro to be classed as a human being with a soul; later, as to whether he had sufficient intellect to master even the rudiments of learning; and today it is being fought out over his social recognition.
In 1968, in the midst of the tumultuous 1960s, the Olympics were much more than just another event.
Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.