The most common trouble with advertising is that it tries too hard to impress people.
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Even if you're playing Brahms or a Beethoven concerto, you've got to have a different vantage point, slightly, each time.
In fact, I really didn't get enthused about his Secretary of State race until I attended a couple of his rallies and found out there were a bunch of young folks that there were a bunch of young folks that he had been able to recruit on his own.