Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
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Not to toot our own horn, but when 'The Sopranos' was on, it was as good as any movie that was coming out in the theater. I think that goes for a lot of shows today.
The interesting part of the process is developing the character, you know, why did he become that? Why is the guy a murderer, or why is this guy a pervert, or whatever he is. So that's the fun part for me to delve into the abyss.

