Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
I'm still spending my working life trying to mine people's souls and now they're complimenting me in reviews on the amount of time I spend in the gym. On the definition of my triceps.
It's clear that policymakers and economists are going to be interested in the measurement of well-being primarily as it correlates with health; they also want to know whether researchers can validate subjective responses with physiological indices.