There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet.
“I have endless playlists on my iPod so will throw on, say, Bruce Springsteen or The Smiths, depending on what kind of day I'm going to have.”
“I didn't want to come up with some generic Johnny Bravo type name. I'm not that cool, so I might as well stick with my birth name.”