The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.
Lotta people don't realize when you grow up with people, you have an affinity, a relationship you don't get with anyone else. After you're twenty years old, anyone you meet after that, it's different from the people you knew before.
Did I say that the President's entire job is image management? Of course not.