I think what we should have done is integrate the web site with the magazine much earlier in the process.
“I never looked at fan mail, for some reason. My mother and grandmother handled my mail - although it's not like I was ever in the stratosphere of Kirk Cameron or Scott Baio.”
“That's why it has to be a nonprofit, because a nonprofit is required to take monies it receives and use them for the purposes for which it's chartered by the government. It can't be pocketed.”