I think up until that time a lot of focus on Internet coverage was either sort of the bits and bytes aspect of it, sort of the high-tech aspect of it, and the sociological aspect of it, which is how it was transforming culture.
“Schoolchildren and older people like the idea of planting trees. For children, it's interesting that an acorn will grow into an oak, and for older people it's a legacy. And the act of planting a tree is not that difficult.”