I think up until that time a lot of focus on Internet coverage was either sort of the bits and bytes aspect of it, sort of the high-tech aspect of it, and the sociological aspect of it, which is how it was transforming culture.
Hip Hop has become real constrained. The creative juices and creative flows have been diminished.
We've complemented that with a second office to think about how we need to prepare ourselves for that period 10 or 15 or 20 years from now, by way of investment in our technology, our organization and our people.