The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
I was singing in a mall, and I picked a girl to come up onstage with me. As I was grabbing her hand, I fell off the stage. It felt like I was in the air forever, flying like Superman.