When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
I'm like old shoes. I've never been hip. I think the reason I'm still here is that I was never enough in fashion that I had to be replaced by something new.

