There is a hugely underserved population out there... those who are the least capable of paying pay the highest.
“Following our inner guidance may feel risky and frightening at first, because we are no longer playing it safe, doing what we 'should' do, pleasing others, following rules, or deferring to outside authority.”
“In athletics there's always been a willingness to cheat if it looks like you're not cheating. I think that's just a quirk of human nature.”